PROBLEM:
“Ichnusa’s relevance among young Sardinians is decreasing, especially in the North.
98% of young Sardinians want to discover new things and places but
57% of them think that travelling abroad is more attractive.”
We created multiple exclusive experiences to show young generations that the same places they look for around the world are closer to them than they imagine.
Than we created a website to book the experiences and tell more about unknown beautiful places around Sardinia.
