Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A FOLLOWER campaign is about taking back what rightfully belongs to all the followers out there: The effortless art of successful living.
Role: Art Direction - Design
PRINT CAMPAIGN
Awards:
D&AD - WOOD PENCIL
CLIO - GOLD