Who I am

I'm an Italian guy, born and grew up in a small town close to Milan. Yeah, I know, it's not what you'd probably be interested in; well, to be honest, I was born in 2006, when I first got in touch with communication and design, when my life finally took the way my heart was looking for.

I studied graphic design at high school and than communication design at University.

Why am I that in love with communication and advertising? To communicate is the most simple activity we know, we learn to communicate when just babies, in first place with gestures, than with words and finally with meta-communication. That's why I define communication as a heart-related activity, but when communication meets math, strategy and brain, it becomes advertising. Advertising is the midway between heart and brain, love and reason.

Everyone of us is made of feelings and reason, someone uses much feelings than someone else, but these two parts of us are indivisible and this is the main reason of my love for advertising, because it is the most human activity, nothing artificial, just heart and brain.