HEINEKEN | GLOBAL PRINT CAMPAIGN 2019

The new Heineken desirability campaign is called ‘Perspectives’ and is designed to reinforce the Heineken brand belief, that when you choose to take a fresh perspective, you will enjoy life more.

Role: Art Direction - Design

All the subjects have been made through a hard work of photocomposing only bottles has been shot. The video you’ll see below contains all the subjects and it’s been made to present the campaign at the annual Heineken international commerce week.

The year before this campaign I had the opportunity to work on the redesign of Heineken font with HvD design agency.