Going for the night in an outfit you’ll return the next morning? We know everyone does it — it’s a rising trend, and most fashion brands struggle with how to handle it. Not Diesel though that introduces a new campaign with a clear message to those already thinking of “wardrobing” the new collection: Enjoy Before Returning.
If shoppers are going to buy, wear and return an item anyway, why not fully enjoy it in the process? That’s successful living.
Role: Art Direction - Design
PH: Angelo Pennetta
AWARDS: BRONZE LION - CANNES LIONS
TITANIUM - CANNES LIONS