Three words have been part of Diesel’s DNA for the last 30 years: FOR SUCCESSFUL LIVING. Now a new iconic campaign puts these words – and Diesel’s core product category, denim – in the spotlight to tell a new FOR SUCCESSFUL LIVING story. Common ideas of success are turned on their head and filtered through Diesel’s signature irony: in a world that takes itself too seriously, Diesel provides a light-hearted and disarming alternative, that just happens to look effortlessly cool.
Role: Creative - Art Direction - Design
Director: Francois Rousselet
PH: Kourtney Roi