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THESIS PROJECT
This is my thesis project, based on the clinical issue of Prosopagnosia and the effects of branding today. Nowadays everyone of us suffers of a sort of brand blindness, every single day we meet hundreds of brands and adv communications. How can a brand be different, in order to be considered most than the others and engage customers? Of course, becoming human talking to humans, spreading feelings and not just messages. Spreading unique experiences which are the most memorable part of our daily life.